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MOQ (minimum order quantity)
Also known as: minimum order quantity, minimum order, minimum run, MOQ meaning
MOQ is the smallest order a converter accepts for printed packaging; it depends on print method, pouch type and number of designs.
MOQ (minimum order quantity) is the smallest order a packaging converter will accept. For printed flexible packaging it may be expressed in pieces, metres, kilograms or square metres.
Why MOQs exist
Each job carries fixed set-up costs: plates or cylinders, press make-ready and set-up waste, lamination, slitting and pouch-machine adjustment. These costs are similar for 1,000 or 100,000 pouches, so unit price rises sharply on small runs.
What drives MOQ
- Print method: digital lowest, flexo medium, gravure highest.
- Pouch format: flat-bottom, spout and shaped pouches need longer set-up.
- Special films with their own minimum purchase.
- Whether the MOQ applies per design or per order.
Strategies for new brands
Start with a digital short run, test the market with labelled stock pouches, share a common design system across SKUs, or plan annual volume with call-off deliveries.
Questions to ask
Is the MOQ in pieces, metres or kilos? Per design or per order? Is a smaller run possible and at what price? How does quantity tolerance apply? Get the answers in writing so quotes can be compared fairly.
Frequently asked
What is a typical MOQ for printed pouches?
There is no single figure; it depends on print method, format, size and design count. Digital allows the lowest quantities.
Why is the unit price so high on small orders?
Fixed set-up costs are divided over fewer pouches.
Related terms
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