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Printing & artwork

Reverse printing (sandwich print)

Also known as: reverse print, sandwich printing, trapped print, buried print

Reverse printing puts the mirror-image design on the inner face of the outer film, then laminates it so the ink is trapped and protected.

Reverse printing means printing a mirror image on the inside face of a clear outer film (usually PET or BOPP) and then laminating it to an inner layer, so the ink is trapped between the two films.

Benefits

  • The print is protected from scuffing, moisture and grease.
  • Ink does not touch the food or the consumer's hands.
  • The glossy outer film gives the graphics depth, as if under glass.
  • Sealing jaws and filling machine parts cannot damage the print.

Compared with surface print

Surface printing puts ink on the outside. It is cheaper and used on single-layer packs, but it is exposed and often needs an overprint varnish. Reverse printing requires at least two layers and a lamination step, adding cost and some curing time.

Good to know

You do not need to mirror your artwork; prepress does it. A white underprint is printed last, behind the colours. Most laminated doypacks, flat-bottom and quad-seal pouches use reverse printing as standard.

Frequently asked

Do I need to send mirrored artwork?

No. Send normal artwork; the printer mirrors it during prepress.

Why is reverse printing common for food packs?

The ink is sealed between layers, so it is protected and does not contact the food.

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